by BStartup and Startup Valencia, through which we delve into the main professional profiles of a startup and its strategic role.

This time we focus on the key role played by the Chief Marketing Officer (CMO) in the growth and transformation of a startup/scale up.

How does marketing strategy influence startup success? What are the marketing trends used by the most disruptive startups? What are the differences between B2B and B2C?

We will have a key note by Carmen Hidalgo, who will share her strategic vision of marketing as CMO of the scale up Trucksters. Afterwards, we will open a debate with other marketing experts from the entrepreneurial ecosystem.

Agenda: 

•     18.00 h – Welcome by BStartup and Startup Valencia
•     18.05 h – Key Note: Carmen Hidalgo of Trucksters “The role of the CMO”.  
•     18.45 h – Round table: “Strategies and challenges of the CMO”.
•     19.15 h – Cocktail-Networking