{"id":17922,"date":"2024-08-28T10:28:01","date_gmt":"2024-08-28T08:28:01","guid":{"rendered":"https:\/\/bstartup.bancsabadell.com\/el-mercat-latam-amb-trendier\/"},"modified":"2024-08-28T13:56:47","modified_gmt":"2024-08-28T11:56:47","slug":"the-latam-market-with-trendier","status":"publish","type":"post","link":"https:\/\/bstartup.bancsabadell.com\/en\/the-latam-market-with-trendier\/","title":{"rendered":"The LATAM market, with Trendier"},"content":{"rendered":"<section id=\"block_2d7fd7480ac8b8642f397f61cc305ed6\" class=\"wp-block-content-basic-post gutenberg-block\"   style=\"--pt-mobile:50px; --pb-mobile:50px; --pt-desktop:50px; --pb-desktop:50px; --section-bg:#ffffff;\">\n    <div class=\"content-basic-post relative block overflow-hidden clear-both w-full max-w-3xl mx-auto\">\n                            <div class=\"content-text\">\n                <span style=\"font-weight: 400;\">Jes\u00fas Monle\u00f3n, a renowned entrepreneur, investor, and current Executive Chairman of GoTrendier, met with Laurent Arens, Director of BStartup10 at Banco Sabadell, to analyse the key aspects of the internationalisation process for this leading marketplace in the buying and selling of second-hand clothing in Mexico and Colombia.<\/span>\r\n\r\n&nbsp;\r\n\r\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IDE_dR1TWXU?si=LWunGunPLjSjS0tW\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">GoTrendier, backed by BStartup of Banco Sabadell, has achieved over 250,000 monthly transactions and has more than 400,000 active users on its app, establishing itself as a leading company in the circular economy.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">\u2018For us, it&#8217;s crucial not only to generate revenue but also to have a positive impact on society. We observe a growing interest from investment funds in companies that combine high profitability with significant growth in this field\u2019, commented Monle\u00f3n.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">\u2018The Mexican market is full of opportunities and grows at a steady pace. It&#8217;s an economy in constant transformation\u2019, Monle\u00f3n added.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Monle\u00f3n emphasized the importance of having trustworthy local teams for successful international expansion. \u2018It&#8217;s essential to have local or Spanish teams who thoroughly understand the country&#8217;s idiosyncrasies. When entering a new market, understanding the environment and adapting the product to local behaviour is crucial\u2019, he stated.<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Regarding common mistakes and advice for entrepreneurs, Monle\u00f3n emphasized the importance of having the founding team present in the target country. \u2018There&#8217;s no way to understand a country if you&#8217;re not there,&#8221; he stressed. He also highlighted the need for the company&#8217;s culture to align with that of the entrepreneur, noting that one of the challenges in multicultural teams is creating a common and coherent culture, even when working remotely.<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">\u2018One of the most relevant aspects of what you\u2019ve shared is the importance of leveraging the community of Spanish entrepreneurs in Latin America and Mexico, and the emphasis on connecting with people who can share experiences, insights, and mistakes from which to learn for your project,\u2019 noted Laurent Arens.<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">Access the full talk <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=IDE_dR1TWXU\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span> \n            <\/div>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[265],"tags":[],"class_list":["post-17922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bstartup-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The LATAM market, with Trendier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bstartup.bancsabadell.com\/el-mercado-latam-con-trendier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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