{"id":15678,"date":"2023-01-25T10:23:32","date_gmt":"2023-01-25T09:23:32","guid":{"rendered":"https:\/\/bstartup.jellibylab.com\/el-mundo-que-viene-la-atraccion-de-talento-del-futuro\/"},"modified":"2023-01-31T08:50:14","modified_gmt":"2023-01-31T07:50:14","slug":"the-world-to-come-attracting-future-talent","status":"publish","type":"post","link":"https:\/\/bstartup.bancsabadell.com\/en\/the-world-to-come-attracting-future-talent\/","title":{"rendered":"The World to Come: attracting future talent"},"content":{"rendered":"<section id=\"block_07bad5b81f16d7514dc96c36ffa985ca\" class=\"wp-block-content-basic-post gutenberg-block\"   style=\"--pt-mobile:50px; --pb-mobile:50px; --pt-desktop:50px; --pb-desktop:50px; --section-bg:#ffffff;\">\n    <div class=\"content-basic-post relative block overflow-hidden clear-both w-full max-w-3xl mx-auto\">\n                            <div class=\"content-text\">\n                Organised by <strong>BStartup <\/strong>by <strong>Banco Sabadell <\/strong>and <strong>Startup Valencia<\/strong>, <strong>\u201cThe World to Come\u201d<\/strong> (<em>El mundo que viene<\/em>) is a monthly meeting point for all types of companies, both innovative and traditional enterprises, that want to anticipate new business and social trends. In this occasion, the topic of <strong>attracting and retaining future talent<\/strong> was discussed.\r\n\r\n&nbsp;\r\n\r\nGlobalisation impacts every area and, of course, also the job market. Today, companies compete with a global market <strong>in search for the best talent<\/strong>. Therefore, employer branding has become one of the areas which is being developed the most by HR departments that now compete in the international market to attract talent. And it is not just about attracting talent, but also about <strong>creating a company culture to engage teams<\/strong>.\r\n\r\n&nbsp;\r\n\r\nIn this 29th edition of <strong>\u201cThe World to Come\u201d<\/strong>, speakers <strong>Roberto Sarasa<\/strong>, HP SW Hub Site Valencia Manager at HP, <strong>Ana Karen Zapata<\/strong>, COO &amp; Co-founder of Climate Trade, <strong>Paula Arias<\/strong>, Co-founder of Fresh People, and <strong>Amparo Garc\u00eda<\/strong>, COO of Grupo Zeus &amp; Sesame HR, supported by moderator <strong>Eva Cantero<\/strong>, CEO &amp; Founder of The Cross Experience, told us <strong>how they are facing this challenge and what resources they are using<\/strong> to boost the much-needed corporate culture.\r\n\r\n&nbsp;\r\n<blockquote class=\"twitter-tweet\">\r\n<p dir=\"ltr\" lang=\"es\">Un placer conocer los retos, oportunidades y tendencias de la atracci\u00f3n de talento del futuro de la mano de Roberto Sarasa (<a href=\"https:\/\/twitter.com\/HPEspana?ref_src=twsrc%5Etfw\">@HPEspana<\/a>), <a href=\"https:\/\/twitter.com\/anakarenss?ref_src=twsrc%5Etfw\">@anakarenss<\/a> (<a href=\"https:\/\/twitter.com\/ClimateTrade?ref_src=twsrc%5Etfw\">@ClimateTrade<\/a>), <a href=\"https:\/\/twitter.com\/PaulaAriasLpz?ref_src=twsrc%5Etfw\">@PaulaAriasLpz<\/a> (<a href=\"https:\/\/twitter.com\/FreshPple?ref_src=twsrc%5Etfw\">@FreshPple<\/a>) <a href=\"https:\/\/twitter.com\/AmparoFaus?ref_src=twsrc%5Etfw\">@AmparoFaus<\/a> (<a href=\"https:\/\/twitter.com\/sesamehr_?ref_src=twsrc%5Etfw\">@sesamehr_<\/a>) <a href=\"https:\/\/twitter.com\/EvaCanteroB?ref_src=twsrc%5Etfw\">@EvaCanteroB<\/a> (<a href=\"https:\/\/twitter.com\/TheCross_EX?ref_src=twsrc%5Etfw\">@TheCross_EX<\/a>) en <a href=\"https:\/\/twitter.com\/hashtag\/ElMundoQueViene?src=hash&amp;ref_src=twsrc%5Etfw\">#ElMundoQueViene<\/a>. <a href=\"https:\/\/twitter.com\/Startup_VLC?ref_src=twsrc%5Etfw\">@Startup_VLC<\/a> <a href=\"https:\/\/t.co\/C6HrcFdACk\">https:\/\/t.co\/C6HrcFdACk<\/a> <a href=\"https:\/\/t.co\/X2juBVZvQ1\">pic.twitter.com\/X2juBVZvQ1<\/a><\/p>\r\n\u2014 BStartup (@BStartup) <a href=\"https:\/\/twitter.com\/BStartup\/status\/1618314718518870017?ref_src=twsrc%5Etfw\">January 25, 2023<\/a><\/blockquote>\r\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\r\n\r\n<strong>Paula Arias<\/strong> says, <em>&#8220;We work with innovative and very tech companies with high social impact.<\/em><em> With this in mind, for differentiating talent, we need to change the formula. The first step is to be very clear on the type of talent we need, and this starts with the definition of the role. With the job offer, we are already changing the paradigm and seeing other ways to connect with this talent and vibing with it\u201c.<\/em>\r\n\r\n&nbsp;\r\n\r\nShe adds: <em>\u201cIt is key to understand the need and the profile very well and work the strategy.<\/em><em> The ones that have that information are the people who already work at the company; they are the best ambassadors. With this information, we can tell the candidate, based on the job offer, what their impact, career path, team, culture, etc. will be. With this job offer, we are changing the paradigm; we are giving them something to be excited about\u201d.<\/em>\r\n\r\n&nbsp;\r\n\r\nMeanwhile, <strong>Roberto Sarasa<\/strong> says that <em>\u201c15 years ago, we did not explain the technical aspects of the role enough when assessing candidates.<\/em><em> Now we explain the project in which the candidate will work, as well as the company. Candidates are getting many offers and talent is scarce. You have to sell your project and convince them. What we do is to arrange an interview with the technical teams, people that speak the same language, that can explain the project. The involvement of development teams is key&#8221;.<\/em>\r\n\r\n&nbsp;\r\n\r\n<em>\u201cWe go to the places where the talent is.<\/em><em> We are present at universities, joint chairs, lectures, innovation projects, hackathons or by sponsoring global projects. This approach allows us to attract the talent that is thinking on changing the world\u201d.<\/em>\r\n\r\n&nbsp;\r\n\r\n<strong>Ana Karen<\/strong> emphasises what she regards as the most important points in terms of talent: <em>\u201cFoster, ask and activate.<\/em><em> Sometimes we lose talent because there is no alignment with the corporate culture or the team. Community is very important, as is encouraging teamwork and cross-team activities.<\/em>\r\n\r\n&nbsp;\r\n\r\n<strong>Amparo Garc\u00eda<\/strong> says, <em>\u201cWe have a daily need to bring talent in.<\/em><em> Our journey to attract talent starts before the job offer, through our social media channels where we explain who we are. Our marketing team focuses on sharing what our differential proposition, our culture are, and the emotional salary, which does work. We are in front of a young market, whose values are different. Companies need to be able to transmit their values and principles during that time, and take full advantage of them\u201d.<\/em>\r\n\r\n&nbsp;\r\n\r\n<em>\u201cGenerational diversity is one of the most important challenges.<\/em><em> Each person needs something different at each stage of their lives. To detect this, we digitalise processes and emphasise that managers should work on a one-to-one basis\u201d.<\/em>\r\n\r\n&nbsp;\r\n\r\nSee the full event again <a href=\"https:\/\/www.youtube.com\/watch?v=fu2rlgBCxow\" target=\"_blank\" rel=\"noopener\"><strong><u>here<\/u><\/strong><\/a>. \n            <\/div>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":15660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[252],"tags":[],"class_list":["post-15678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bstartup-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The World to Come: attracting future talent | 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